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posted Sep 30, 2011, 5:16 AM by Louis Rodriguez   [ updated Oct 1, 2011, 3:40 AM ]
PHILADELPHIA, PA (SEPTEMBER 30, 2011) - Lou Rodriguez will take part in a MED WEEK panel discussion titled, “Strategies and Preparation in a Multicultural Business World”.

The multicultural market  is more than just a passing trend, it is an opportunity for companies, business owners and multicultural consumers to connect around ideas, products, and services. Companies are using diverse promotional strategies  to increase their brand awareness among multicultural consumers.
Thursday, October 06, 2011
10:00am - 12:00pm
Pennsylvania Convention Center - Room 307-A,
1101 Arch Street - Philadelphia, PA 19107

Louis A. Rodriguez, President & CEO, Rodriguez Consulting, LLC
Manuel Trujillo, President , Swain Techs
Fanny Zacharjasz Korman, President, FZK Performance Solutions
Paul Lima, President & CEO, Lima Consulting Group
  • 10:00am –10:20am    Registration
  • 10:20am –10:30 am   Welcome and Introductions of the panel by Raymond Yabor
  • 10:30am– 11:30am    Panel
  • 11:30am– 11:50am    Q&A
  • 11:50am– 12:00pm    Closing Remarks

MED- WEEK is the Philadelphia Minority Enterprise Development (MED) Week conference which is part of the National Minority Business Development Agency. The purpose of this conference is to provide critical information to foster the growth and competitiveness of the minority business community.
The conference features various workshops presented by the some of the city’s top corporations, universities, organizations and city departments to help minority businesses succeed.

For more information please click here.